Monday, March 7, 2011
Comcast Pitches Español Everywhere
Operator Boosts Hispanic VOD and Online Video Content Available to Subscribers
In a bid to win more Hispanic subscribers, Comcast has tripled the amount of Spanish-language video on demand in recent months and now offers more than 500 movies and shows online for Latino audiences.
The Philadelphia-based operator's expanded bouquet of Spanish-language content is available to subscribers to its Hispanic programming tiers, which offer more than 50 networks. Comcast's standalone MultiLatino packages start at $16.95 per month and may be added to any video subscription plan.
"It's the culmination of the commitment we've made to Hispanic customers," Marcien Jenckes, senior vice president and general manager of video services for Comcast, said. "I like our [Spanish-language] packages as much as or better than anyone in the industry -- and we're differentiated from satellite by being able to deliver on-demand content.
"Sofia Vergara in an ad for Comcast Xfinity TV in SpanishThe Hispanic On Demand service now offers almost 700 video choices, with new content from broadcasting partners including Univision, Galavisión, TeleFutura, Telemundo and mun2. Comcast also is offering more movies in Spanish the same day as DVD, according to Jenckes.
Read full article
LatinVision Media News
LatinVision Conferences and Events
LatinVision Finance News
LatinVision Movers and Shakers
San Diego State’s School of Journalism and Media Studies will offer a new course that will allow students to enhance their Spanish writin...
GoTV, the Spanish-language digital entertainment company headed by Jorge Granier, has merged with Rich Hull’s Latin Anywhere to form Lati...
Miami, FL – October 31, 2014 – IMAGINA US, one of the leading independent production companies in the U.S. and Latin America, today annou...
Most marketers are behind when it comes to investing in the Hispanic market. Of the $171 billion spent on paid media in 2013 (according t...
Hennessy V.S.O.P Privilège Celebra los Logros Latinos de los Premios ALMA® 2014 de NCLR con una Fiesta VIP "Producers' Post-Party"NUEVA YORK, 7 de octubre de 2014 /PRNewswire-HISPANIC PR WIRE/ -- Hennessy Privilège, el coñac V.S.O.P de mayor venta en el mundo y con u...
The first campaign created by Toyota Total, the automaker's multicultural marketing team, will break this weekend on some of the most ...
CHICAGO, Oct. 2, 2014 /PRNewswire/ -- Abasto Media with headquarters in Winston Salem, NC was recently named by the National Association ...
Hispanic Heritage Month is a pretty big deal in Miami, filled with events and specials celebrating our city's massive Latin culture. M...
NEW YORK: Advertisers in the US are drawing on the specific strengths of channels like online and outdoor when planning their Spanish-lan...
In honor of Hispanic Heritage Month, the office of Multicultural Programs and the Office of International and Global Outreach is hosting t...
New York Time
Copyright 2009 ©
LatinVision Media Inc
POB 376 Church St. Station
NY, New York 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by LatinVision Media Inc.