Monday, March 7, 2011
Comcast Pitches Español Everywhere
Operator Boosts Hispanic VOD and Online Video Content Available to Subscribers
In a bid to win more Hispanic subscribers, Comcast has tripled the amount of Spanish-language video on demand in recent months and now offers more than 500 movies and shows online for Latino audiences.
The Philadelphia-based operator's expanded bouquet of Spanish-language content is available to subscribers to its Hispanic programming tiers, which offer more than 50 networks. Comcast's standalone MultiLatino packages start at $16.95 per month and may be added to any video subscription plan.
"It's the culmination of the commitment we've made to Hispanic customers," Marcien Jenckes, senior vice president and general manager of video services for Comcast, said. "I like our [Spanish-language] packages as much as or better than anyone in the industry -- and we're differentiated from satellite by being able to deliver on-demand content.
"Sofia Vergara in an ad for Comcast Xfinity TV in SpanishThe Hispanic On Demand service now offers almost 700 video choices, with new content from broadcasting partners including Univision, Galavisión, TeleFutura, Telemundo and mun2. Comcast also is offering more movies in Spanish the same day as DVD, according to Jenckes.
Read full article
LatinVision Media News
LatinVision Conferences and Events
LatinVision Finance News
LatinVision Movers and Shakers
As we look ahead to the new year, we asked five marketing professionals for their big trends in digital marketing for 2015. Here’s what t...
April 12, 2012 Telemundo Media today announced a partnership with Klout to send top "influencers" to the 2012 Billboard Latin Musi...
By Aaron Baar, MediaPost. Kahlua wants to be clear about a few things: It's not a creamy liquor, and it hails from Mexico. "T...
Mexican American Actress Paola Tonini is what you call a quadruple threat - Commercial, Actor, Model, TV Host and Producer. This charming...
MIAMI, Nov. 19 /PRNewswire/ -- Univision Communications Inc., the premier Spanish-language media company in the United States, announced tod...
April 11th, 2011 The World Economic Forum, headquartered in Geneva, Switzerland and its exclusive community of Young Global Leaders have an...
NEW YORK--(BUSINESS WIRE)--ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, announces a distribu...
Hollywood notables such as Lucy Liu, Renee Zellweger and Seth Meyers joined the elite of New York's fashion community on Wednesday for...
Bloomberg Sports, ESPN Deportes, Soccer United Marketing, NFL, and NBA executives to be among speakers at LatinVision’s “Marketing to Latinos Sports” conference, April 7 in New YorkNEW YORK--(BUSINESS WIRE)—LatinVision Media Inc., a New York based organizer of conferences and networking events focused on marketing to U....
Miami, FL – October 31, 2014 – IMAGINA US, one of the leading independent production companies in the U.S. and Latin America, today annou...
New York Time
Copyright 2009 ©
LatinVision Media Inc
POB 376 Church St. Station
NY, New York 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by LatinVision Media Inc.