April 02, 2012 | by Avi Dan
As ad agency honchos descended on LA Last week for their annual
convention, the executives would have benefited from a short ride to
Hollywood Boulevard, home of the Kodak Theatre, for a moment of
reflection. Just as disregarding the impact of digital technology led to
making the Kodak brand irrelevant, general-market agencies are risking
becoming irrelevant as well by ignoring the cultural and ethnic
diversification of America.
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