Friday, December 26, 2014

Paola Tonini Talks About Her Role in the Movie ‘The Hardest Love’!

Mexican American Actress Paola Tonini is what you call a quadruple threat - Commercial, Actor, Model, TV Host and Producer. This charming "Girl Next Door" is known for her talent both in front of the camera and behind the lens, as well as her upbeat and charismatic personality. This young talented latina is not just beauty but also has the brains. Paola graduated from Weist Barron Acting School in NY. She finished shooting her first feature film “The Hardest Love” in 2013, where she held the leading role of “Melissa”. This film became the official selection of The Manhattan Film Festival.

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Thursday, December 18, 2014

Digital marketing news: Digital marketing: experts reveal their trends and predictions for 2015

As we look ahead to the new year, we asked five marketing professionals for their big trends in digital marketing for 2015. Here’s what they came up with:

Consolidation of the semantic web: This year, the most effective marketing campaigns were content driven, multi-channel, personalised and agile. We now have the tools – using cookies, algorithms and programmatic marketing – to run huge automated and personalised campaigns more intelligently. I believe that in 2015 and beyond we will see these tools being further integrated with the internet of things.

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Trending Toward the Trivial in U.S. Hispanic News

This past Nov. 28, legendary Mexican comedian Roberto Gómez Bolaños, creator and protagonist of several television comedy series enjoyed for decades throughout the Spanish-speaking world, died at age 85.

As to be expected, Univision, the leading Spanish-language television network in the United States, featured the news of Gómez Bolaños, better known as “Chespirito”, prominently as the lead story of its flagship newscast that day. But Chespirito’s passing wasn’t only the lead story on Nov. 28. It was the ONLY story during the entire Noticiero Univision broadcast, not only on the day of his passing, but on Nov. 29 and Nov. 30 as wel

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Monday, November 10, 2014

Why Most Marketers Are Not Ready To Go Total Market Or 'Cross-cultural'

Most marketers are behind when it comes to investing in the Hispanic market. Of the $171 billion spent on paid media in 2013 (according to eMarketer), Hispanic media spending totaled just $8.3 billion (according to Kantar and Advertising Age). Hispanic media spending represents less than 5% of total paid media spending, while Hispanics represent 17.1% of the U.S. population. While paid media doesn’t capture the entirety of marketing activity targeted to Hispanics, it provides a good barometer.

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Monday, November 3, 2014

Imagina Us Names Derek Bond President And Ceo Of Its Content Division

Miami, FL – October 31, 2014 – IMAGINA US, one of the leading independent production companies in the U.S. and Latin America, today announced it has named 20-year television and film industry veteran Derek Bond to the newly created position of President & CEO of its fast-growing content division.  Effective Monday, November 3, Bond will run all original content and productions for IMAGINA US, overseeing scripted and non-scripted formats from development and production to distribution. Bond will report to IMAGINA US President and CEO Roger Huguet. 

"We are honored and thrilled to have someone as prominent and widely respected as Derek join our thriving team and look forward to working with him to deliver even more breakthrough and engaging content for audiences in the U.S. and Latin America.” said Huguet.  “He will no doubt bring innovative ideas and play a pivotal role in helping to solidify IMAGINA US’ leadership position in the Spanish-language content space.”  

Most recently, Bond founded Bond Entertainment where he worked closely with Colombia’s Producciones RTI and served as Executive in Charge of Production for Televisa and UniMás’ “La Viuda Negra.”  

“I am truly excited to join IMAGINA US’ executive and creative teams,” said Bond. “This is a great opportunity to work with such a diverse media company that has been growing steadily and positioning itself strategically in the U.S. Hispanic and Latin American markets.”

Until late 2012, Bond served as Telemundo’s Senior Executive Vice President of Studios, Production & Broadcast Operations overseeing all productions at Telemundo Studios in the U.S. and Latin America including international megahits “La Reina del Sur,” “Donde Está Elisa,” “Doña Bárbara” and “Sin Senos No Hay Paraiso.” During his 11-year tenure at Telemundo Networks he also created and produced Mun2’s first scripted series “RPM Miami,” as well as oversaw its slate of entertainment programming including IMAGINA US productions “12 Corazones,” “Caso Cerrado” and the “Billboard Music Awards.”

IMAGINA US is a pioneer production company in the United States and Latin America markets and a key partner for the successful development and distribution of audiovisual content.  With development and production teams in Los Angeles and Miami, as well as in Colombia and Mexico, the Company has created some of Spanish-language television’s most successful and original formats spanning fiction, reality and general entertainment.  For more information, visit

Friday, October 10, 2014

JMS accents Latino media

San Diego State’s School of Journalism and Media Studies will offer a new course that will allow students to enhance their Spanish writing skills and learn about Latino media coverage. The upper-division course on Spanish-language and Latino media will include lectures and labs on the landscape of Spanish-language media, cultural sensitivity, such as when to use the word Hispanic versus Latino, and more. The course will be offered in the spring 2015 semester. - 

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Thursday, October 9, 2014

Hispanic Digital-Media Company ‘Latin Everywhere’ Formed via GoTV, Latin Anywhere Merger

GoTV, the Spanish-language digital entertainment company headed by Jorge Granier, has merged with Rich Hull’s Latin Anywhere to form Latin Everywhere, which brings together digital rights to a large library of Hispanic TV and feature film content with webseries and other short-form content.

Financial terms of the deal weren’t disclosed. Hull is the founder and majority investor in Latin Anywhere. Investors in each company are a group of private equity investors, which a rep declined to identify.

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Tuesday, October 7, 2014

Hennessy V.S.O.P Privilège Celebra los Logros Latinos de los Premios ALMA® 2014 de NCLR con una Fiesta VIP "Producers' Post-Party"

NUEVA YORK, 7 de octubre de 2014 /PRNewswire-HISPANIC PR WIRE/ -- Hennessy Privilège, el coñac V.S.O.P de mayor venta en el mundo y con un dominio espectacular, rinde homenaje a las mejores contribuciones de los latinos en la música, la televisión y el cine durante el Mes de la Hispanidad. Hennessy V.S.O.P Privilège será el anfitrión de una celebración privada en Pasadena, después de los Premios ALMA 2014® de NCLR con una actuación en vivo de 3BallMTY acompañado por Los Rakas.

"Los Premios ALMA 2014 honrarán los mejores y más brillantes Latinos en el mundo del entretenimiento. Es una noche donde celebramos su obra maestra y su compromiso inquebrantable para impulsar hacia adelante la cultura Latina" dijo Manny Gonzalez, director ejecutivo multicultural, MHUSA. "Es con gran orgullo que Hennessy V.S.O.P Privilège, se asocie con NCLR y Los Premios ALMA para reconocer a los artistas latinos más influyentes en la industria del entretenimiento."

Hennessy fue introducido por primera vez en Latino América en 1860, cuando se realizó el primer embarque de coñac a México. Hennessy entiende la inspiradora y legendaria historia de la cultura latina y quiere seguir su compromiso dentro de la comunidad en el espacio de la cultura y el arte. Para continuar con el apoyo a la cultura Hispana, Hennessy V.S.O.P Privilège celebrará un evento exclusivo el viernes 10 de octubre, donde los invitados disfrutarán de bebidas mixtas creadas especialmente para la ocasión. Adicionalmente a la actuación de 3BallMTY y Los Rakas, sesiones de DJ El Dusty y Eddie One también entretendrán a los invitados durante toda la noche.

"Estamos muy contentos por la 15a presentación de los Premios ALMA de NCLR, en honor a los logros de los latinos en la televisión, el cine y la música, que da un espacio para destacar los logros en sus carreras y reconocer sus esfuerzos filantrópicos en la comunidad latina", dijo Janet Murguía, Presidente y CEO de NCLR. "Agradecemos el generoso compromiso que Hennessy V.S.O.P Privilège tiene a nuestra misión al asociarse con nosotros para celebrar este momento histórico y significativo en la historia de los Premios ALMA de NCLR.

Para más información y detalles sobre los Premios ALMA 2014 y Hennessy V.S.O.P Privilège, por favor visite: y

Sobre Hennessy

Hennessy se importa y distribuye en EE.UU. a través de Moet Hennessy USA, Inc. y es producido por Jas Hennessy & Co., filial de LVMH Moet Hennessy Louis Vuitton S.A. Hennessy destila, añeja y mezcla una amplia variedad de marcas, como: Hennessy V.S, V.S.O.P Privilège, Hennessy Black, X.O, Prive, Paradis, Paradis Imperial y Richard Hennessy.

Sobre NCLR

El NCLR (Consejo Nacional de la Raza) es la organización nacional más grande de apoyo y defensa de los derechos civiles de los hispanos en los Estados Unidos que trabaja para mejorar sus oportunidades. La presentación de los premios ALMA NCLR es una parte integral de esa misión: un programa especial de entretenimiento a nivel nacional emitido en cadena de televisión en horario estelar con una causa: demostrar cómo la diversidad fortalece nuestro país y cómo la inclusión fortalece la industria del entretenimiento estadounidense.Para más información sobre los Premios ALMA de NCLR, por favor visitar @ALMAawards

FUENTE Hennessy V.S.O.P Privilege

Monday, October 6, 2014

Toyota Breaks First Work From Multicultural Marketing Team

The first campaign created by Toyota Total, the automaker's multicultural marketing team, will break this weekend on some of the most mainstream programming around: NFL football. Entitled "One Bold Choice Leads to Another," the multimedia push for the 2015 Toyota Camry will launch with two 30-second spots airing on NBC's "Sunday Night Football" telecast. 

The effort, which Toyota said is aimed at the "transcultural mainstream," will run through March 2015. Read full article

Friday, October 3, 2014

Abasto Media wins best magazine award from National Association of Hispanic Publishers

CHICAGO, Oct. 2, 2014 /PRNewswire/ -- Abasto Media with headquarters in Winston Salem, NC was recently named by the National Association of Hispanic Publishers (NAHP) as the best Hispanic trade publication in different publishing categories.

As one of over hundreds of publishing companies competing for the honor to receive the José Martí awards that the NAHP gives each year, Abasto Media was selected from a panel of fifty two judges winning a total of four awards out of six categories.

The categories in which Abasto Media competed and won were: Outstanding Glossy Spanish Language Magazine, Outstanding E-Publication, Outstanding Editorial Video and Outstanding Design Magazine Glossy Format.

Gus Calabro, Director of Operations for Abasto Media, said "These awards are a source of great pride to our company, and shows our dedication to creating the best possible content and reading environment for our loyal readers, so that we in turn can provide the highest level of service to our advertisers."

Abasto Media has been serving the Hispanic B2B market for the last six years. The publishing company offers a wide variety of products including the award winning print magazine, and the rest of their digital products such as their news website, a daily E-Newsletter and their award winning editorial videos.

Abasto Media works closely with manufacturers and producers to provide the customer with advertising strategies and goals for a customized approach to reach the Hispanic B2B decision maker. More information about the publishing company, its partners and services can be found on their site at

Monday, September 29, 2014

Brands refine Hispanic media mix

NEW YORK: Advertisers in the US are drawing on the specific strengths of channels like online and outdoor when planning their Spanish-language campaigns, according to a paper in the Journal of Advertising Research.

Amy Jo Coffey, an associate professor of telecommunication management at the University of Florida, discussed this theme in her article, "The Power of Cultural Factors in Spanish-Language Advertising".

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Friday, September 26, 2014

Catch Jasmine Villegas Performance, Meet Fashionistas at Macy's Hispanic Heritage Celebration

Hispanic Heritage Month is a pretty big deal in Miami, filled with events and specials celebrating our city's massive Latin culture. Macy's in the Dadeland Mall is no exception, and this Saturday the three-story behemoth will mark the month-long holiday by acknowledging those whom have positively represented the Latino community within the fashion and entertainment industries.

The three chicas selected to speak at this weekend's event, kicking off on the second level at 3 p.m., include world-renowned fashion blogger Julie Sariñana from Sincerely Jules, former fashion director for People en Español, Kika Rocha, and Jasmine Villegas, actress and R&B singer, who recently dropped an ill single featuring hip hop's finest, Kendrick Lamar.

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Thursday, September 25, 2014

Film series celebrates Hispanic Heritage

In honor of Hispanic Heritage Month, the office of Multicultural Programs and the Office of International and Global Outreach is hosting the Cecilia Rollins Brown Bag Film and Discussion Series with emphasis on Hispanic Heritage.

The series was named after and started by Dr. Cecilia Rollins, the first program coordinator in the Office of Student Life-Multicultural Programs

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Wednesday, September 24, 2014

Coca-Cola Honors Hispanic Heritage by Celebrating Family Moments

ATLANTA — Coca-Cola is making sure families have plenty of happy moments to remember this Hispanic Heritage Month. The “Momentos Coke” program encourages families to celebrate their heritage, stay connected and make new lasting memories this year with many travel opportunities to visit family members and win other prizes.

The program kicks-off August 30 at the People en Español Festival in San Antonio, TX with weekend-long festivities. Families can take part in a number of fun-filled activities at the Coca-Cola booth, where generations of Hispanics will connect around their cultural heritage. Activities include taking larger-than-life family photos, enjoying surprise musical performances and sharing culinary traditions. Lucky winners will also be selected to share happiness through the Share a Coke Machine or attend the People en Español Festival’s Youth Concert.

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Friday, September 19, 2014

Big Four Webs Lousy On Latino Inclusion In Primetime: Study

Like a progressive public school from the ’70s, the National Latino Media Council this year dropped A-F grades it has been giving broadcast networks for Latino inclusion efforts in front of and behind the camera, opting instead for a grading scale of Good, Mediocre or Bad. Today’s report rated the diversity performances of ABC, CBS, Fox and NBC in the 2013-14 TV season in primetime (the CW is not included). The four networks were graded based on employment of Latino actors, writers, producers, directors and entertainment executives; program development; procurement; and commitment to diversity and “transparency.”

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Tuesday, September 16, 2014

Report: Hispanics are more loyal to businesses that advertise in Spanish

The key to gaining Hispanic customers is Spanish language advertising, according to a report released Tuesday by the Arizona Hispanic Chamber of Commerce.

The report released by the Hispanic Chamber is an annual look at the state of Arizona’s Hispanic market. The DATOS report is a 280-page analysis of trends and statistics of Hispanic consumers in the U.S. and Arizona.

Read full article

Tuesday, September 9, 2014

The Latest Frontier in Cross-Screen Digital Video Research: Hispanics

REDWOOD CITY, Calif., Sep 09, 2014 (BUSINESS WIRE) -- YuMe, Inc. YUME, +0.93% a leading provider of digital video brand advertising solutions, partnered with SMG Multicultural to develop survey data from Interpret, around US Hispanic media consumption trends. Results showed US Hispanic device ownership skews higher than the non-Hispanic US audience on a full range of connected devices, including smartphone, tablet, OTT, laptop, and smart TV, while leading the market in multi-tasking and mobile content consumption.

According to the latest US Census, US Hispanics are both the fastest growing US Population, and the largest US minority group, and Hispanic households spend 68% more time watching digital videos compared to non-Hispanics.1 According to this latest study, US Hispanics are also leading the market as adopters of tablet and CTV, and specifically, mobile connectivity is helping close the access gap (an ethnicity's ability to access the internet) for Hispanics.

“The industry is hungry for more data around Hispanic media consumption, specifically regarding US Hispanic interaction with digital video,” says Marla Skiko, EVP, Director of Digital Innovation, SMG Multicultural. “Therefore, we support partners like YuMe who continue to lead the charge with cutting edge research.”

In May 2014, YuMe and SMG Multicultural analyzed data from an Interpret New Media Measure survey of more than 3,100 US Hispanics and 9,000 general population respondents, looking for US Hispanic differentiation in video consumption, along with the influence of language in advertising.

“We looked for answers on whether US Hispanics interact differently across screens,” says Paul Neto, Director of Research, YuMe. “Additionally, we looked at other factors such as age, preferred language and how these trends impacted their multi-screen behavior.”

Key takeaways:

  • US Hispanic ownership of top devices mirrors that of the general market (non-US Hispanics), yet the highest penetration is on smartphone and laptop
  • US Hispanics are two times more likely than the non-Hispanic US audience to stream on smartphone and smart TV
  • US Hispanics want to stay ahead of the curve more than the general market, but are also more cautious
  • Younger US Hispanics are driving device adoption and video streaming levels
  • Dominant language influences media activities

This research will be showcased at the 8th Annual Hispanic Advertising and Media Conference in New York City on September 18, 2014. 

View the infographic, and read the full report at:

1Nielsen, State of the Hispanic Report, 2012

About YuMe
YuMe, Inc. YUME, +0.93% is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 15 additional offices worldwide. For more information, visit, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

SOURCE: YuMe, Inc.

Copyright Business Wire 2014

Friday, September 5, 2014

How Companies Are Able to Successfully Reach the Hispanic Market

As a media publisher serving the US Spanish-speaking community, I often hear from advertisers looking to better reach, or start reaching, the Hispanic market. Motivated by the American Latino purchasing power in excess of 1.3 trillion dollars, many attempt to do this by simply translating their English campaigns, but, as I've found, it nearly always requires more than that; it requires a true understanding of this community.

From my experience, I have observed certain keys that help companies succeed in marketing to the Grassroots Hispanic community. 

Read full article

Wednesday, September 3, 2014

Fashion world honors designer Carolina Herrera

Hollywood notables such as Lucy Liu, Renee Zellweger and Seth Meyers joined the elite of New York's fashion community on Wednesday for an event honoring Venezuelan-born designer Carolina Herrera.

The Couture Council of the Museum at the Fashion Institute of Technology presented Herrera with the 2014 Award for Artistry of Fashion during a luncheon at New York's Lincoln Center.

Read full article

Friday, August 29, 2014

Latino Food Shoppers Becoming Mainstream

The food-buying habits of Hispanics have begun to mirror those of American consumers as a whole. U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment, according to Packaged Facts.

Read full article

Thursday, August 28, 2014

$330 Million Tax Giveaway For Entertainment Business Approved

California plans to give as much as $330 million a year of your money to one of the wealthiest industries in the state—Hollywood.

Gov. Jerry Brown today announced that a compromise that will actually see fewer dollars going to media moguls than lawmakers wanted.

Read full article

Tuesday, August 26, 2014

Report: Tech creating black, Hispanic underclass

SAN FRANCISCO - Silicon Valley is creating a mostly black and Hispanic underclass of service workers who are paid low wages and few benefits to work inside some of the world's wealthiest companies, says a report released Monday by Working Partnerships USA.

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Friday, August 22, 2014

Ad Age's 2014 Hispanic Fact Pack Is Out Now

Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes hard-to-find data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 44-page guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.

Read more

Thursday, August 21, 2014

Vibrant Tech Savvy Hispanic Market: Underserved for Kindle and Audio Books

A couple of months ago I asked indie mystery authors how they are getting their books translated to Spanish. To my surprise, only a handful of authors were translating their books. I'll explain why in a moment.

Prosperous Growing Market

US Hispanics represent $1.3 trillion in rapidly growing purchasing power. Average household income is over $50K and growing.

Read full article

Sunday, April 15, 2012

Telemundo To Partner With Klout for 2012 Billboard Latin Music Awards

April 12, 2012

Telemundo Media today announced a partnership with Klout to send top "influencers" to the 2012 Billboard Latin Music Awards.

With this partnership, Klout users with a score of 50 or higher will have the chance to attend the awards show. Top scorers will be chosen by their influence in music, entertainment and Latino categories. The Billboard Latin Music Awards will be held Thursday, April 26 in Miami.

Read full article

Tuesday, April 3, 2012

Will Ad Agencies Become Irrelevant In The Emerging Multicultural Society?

April 02, 2012 | by Avi Dan

As ad agency honchos descended on LA Last week for their annual convention, the executives would have benefited from a short ride to Hollywood Boulevard, home of the Kodak Theatre, for a moment of reflection. Just as disregarding the impact of digital technology led to making the Kodak brand irrelevant, general-market agencies are risking becoming irrelevant as well by ignoring the cultural and ethnic diversification of America.

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Lopez Negrete Communications Scores Double Win at 2012 ARF Ogilvy Awards

HOUSTON, April 2, 2012 /PRNewswire via COMTEX/ -- Lopez Negrete Communications, Inc., the nation's leading and largest independent Hispanic owned and operated agency, won the Gold in the "Multicultural" category at the American Research Federation (ARF) 2012 David Ogilvy Awards ceremony on March 28 in New York City for its "Enciendete FiOS" campaign launched for the agency's largest client, Verizon Telecom. This is the fourth year that the Multicultural Award category has been offered by the ARF in this competition. Lopez Negrete won the Gold for the first two years the category was created, first for Bank of America and subsequently for Wal-Mart Stores, both long-standing legacy clients of the agency.

"We consider this is an important award because it once again illustrates our keen ability to unearth and activate relevant consumer insights that lead us to the development of solid strategy and powerful creative executions that tangibly deliver on our client's business goals," said Alex Lopez Negrete, president, CEO and CCO. "I could not be any more proud of this team. This was not an easy assignment, and they unlocked many secrets about the rapidly evolving Latino technology consumer."

The research efforts informed the development of a strategy, target segmentation, and, ultimately, a comprehensive campaign that drove product understanding and awareness, encouraged the purchase decision among a value-conscious target, and exposed them to the FiOS experience in culturally relevant ways. The efforts were implemented in two separate waves. The first wave of research yielded the foundation of the new FiOS target, allowing the agency to explore their needs, wants and adoption barriers as they related to technology for communication and entertainment purposes. The second wave was a comprehensive phased research plan designed to understand how to position FiOS among this target in order to increase awareness and drive acquisition.

Lopez Negrete is no stranger to the ARF Ogilvy Award winner's stage: The agency has won three out of four Gold awards in the Multicultural category. However, most notable was the additional recognition the agency gained by receiving the Award for Research Achievement for demonstrating extraordinary success solving a critical business challenge. The Research Achievement Award, as bestowed upon the agency by the American Research Federation, is considered in the industry the highest research honor an agency can earn.

"The Ogilvy Award celebrates the critical role that research has in unveiling the yet untold advertising stories and, better yet, the most compelling way to connect to our target. One of the most satisfying things about the "Enciendete FiOS" campaign has been to see the positive impact this campaign has had on quantitative business performance metrics. The other is that it's clearly the result of a fully integrated body of work, all born from the same strategy that contains mass media, digital/interactive, events, retail and community relations elements - yet another example of how the secret of Hispanic marketing is in touching the consumer in a channel agnostic, seamless manner," said Eugenia Archetti, research director of Lopez Negrete Communications.

The ARF Ogilvy Awards honor advertising research initiatives that were instrumental in developing outstanding marketing and advertising campaigns that achieved marketplace success. The criteria for the awards are based upon the application of research in four creative marketing elements: strategy development, creative development and refinement, the direction of media exposure, and demonstration of marketplace effectiveness. Named after advertising legend David Ogilvy, the awards annually celebrate his spirited advocacy of research in making good advertising better.

About Lopez Negrete Communications, Inc.
Lopez Negrete Communications, Inc. is the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with a second office in Los Angeles, California, the company's billings are $175 million. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Wal-Mart Stores, Inc., Bank of America, Verizon Communications Inc., Georgia-Pacific (Quilted Northern), Kraft Foods (Kraft Singles, Maxwell House), MillerCoors (Miller Lite), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, Tyson Foods, Sonic Drive-Ins, and others. With over 200 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, go to  

SOURCE: Lopez Negrete Communications, Inc.          

Thursday, March 29, 2012

GRAMMY®-nominated Artist Gustavo Galindo is "Celebrity Music Teacher for a Day"

BLOOMINGTON, Ill., March 27, 2012 -- /PRNewswire/ -- As part of the State Farm 2012 "Sounds of mi Vecindario" campaign, State Farm brings back "Celebrity Music Teacher for a Day" in partnership with Latino singer/songwriter, Gustavo Galindo. The program brings together high school music students to raise teen driver safety awareness through music education with the purpose of inspiring our community's youth. The kick-off event will be held at New York City's DeWitt Clinton High School on April 4. "Celebrity Music Teacher for a Day" is taking place throughout 2012, beginning in four markets in April including New York, Dallas, San Francisco and Chicago.

Also, as part of the year-round music campaign, "Sounds of mi Vecindario", Galindo will conduct special appearances in April's Latin Billboard Music Awards, summer's Premios Juventud and the Mexican Billboard Awards in the fall. The "Celebrity Music Teacher for a Day" program will continue in various markets throughout the country, including Los Angeles and Miami, surrounding the additional award shows through the year.

"I am honored to rejoin State Farm in their 'Celebrity Music Teacher for a Day' initiative and have the opportunity to meet, and positively influence our young artists," said Galindo. "I was certainly inspired by so much talent among our high school music students around the country when I visited with them last year. I can only look forward this year to once again working alongside State Farm agents to continue educating a new group of students."

For the second time around serving as the program's spokesman, Galindo, along with State Farm agents, will have the opportunity to visit various predominantly Hispanic high schools throughout the U.S. The lesson plan includes an overview of Galindo's song-writing process, key learnings about "making it" in the music industry, and a live acoustic performance. Working hand-in-hand with the schools' music teachers, Galindo's visits have been structured to be entertaining and motivating, while encouraging students to drive safely and stay in school. At the end of his performance, students will have the opportunity to ask questions and enjoy an autograph-signing and photo session with Galindo.

"It is fundamental for State Farm to continue its commitment of educating our youth by increasing teen-driver safety, and education awareness, and establishing an effective line of communication with parents, teachers and future drivers," said Pam El, Marketing Vice President for State Farm. "As this program aligns with our promise to build safer, stronger, and better educated communities, we are grateful to the participating schools that have granted us the opportunity to motivate their students to be more responsible and to not lose sight of their dreams."

For video and photos of these events, please visit State Farm Latino on Facebook.

GRAMMY® is a registered trademark of The National Academy of Recording Arts & Sciences, Inc.

About State Farm:
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 65,000 employees serve 81 million policies and accounts – more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 37 on the Fortune 500 list of largest companies. For more information, please visit or in Canada

About Gustavo Galindo
Gustavo Galindo's music is a reflection of his life's journey between two countries and two cultures. Born in Mexico City in the early 1980s, his childhood included several years living in the Sierra Nevada Mountains, followed by a period living with his cousins in Mexico City, and then in Sacramento. Latin Grammy®-nominated Galindo majored in International Relations and his music education began as a child, with his father. Not restricted by language or genre, Gustavo's sound is a combination of traditional and contemporary Mexican and American styles. Gustavo writes and performs both in English and Spanish. Galindo's 2011 debut album "Entre La Ciudad y El Mar" climbed the Billboard Latin charts, debuted as the #1 Latin Top Pop album on iTunes Latino and was nominated for a Grammy in 2012 under The Best Latin Album category.

SOURCE State Farm

Read more here:

Friday, March 23, 2012

Reaching out to Hispanic consumers

March 19, 2012 | by Mark Brandau

When Taco Bell last month adopted its first new slogan in 12 years, “Live Más,” the quick-service Mexican brand was looking to make the tagline as much about who their customers are these days as it is about how they eat.

“Even though it’s a tagline, ‘Live Más’ is much more for us — it’s about an experience and a way to live life,” said chief executive Greg Creed. “So far it’s really resonating with our customers.”

The half-Spanish slogan — “más” means “more” — is likely to appeal to the U.S. Hispanic market and reflects one of several efforts restaurant chains are making to tap into that growing demographic.

Read full article

Monday, March 19, 2012

McDonald’s Tops the List among Hispanic Advertisers

While total advertising spending increased modestly by a .8 percent in 2011 the big news came in Spanish language TV advertising that increased by 8.3 percent, increasing 19.1 percent in the fourth quarter alone.  This new data was released by Kantar Media a strategic advertising and marketing company. 

Some of the top Hispanic Media advertisers included McDonald’s, Procter & Gamble and Dish TV.  The fast food giant, McDonald’s ranked fourth among the top 10 advertisers in Hispanic Media.  During 2011, the company spent $1.4 million per ad, which showed an increase of 29.2 percent.  They did show a 2.6 percent decline however in their total amount spent in 2011 as compared to the previous year.  

Read full article

Wednesday, February 29, 2012

Don Omar leads Billboard Latin Music finalists

Feb 28, 2012 | by Laura Wildes-Munoz

MIAMI (AP) - Rapper and reggaeton star Don Omar leads the pack of finalists for the 2012 Billboard Latin Music Awards, Telemundo announced Tuesday.

The Puerto Rican artist is named 16 times in 14 categories. He is named twice in two of the categories. Closely following is Miami's native son, rapper Pitbull. Prince Royce and the more seasoned Romeo Santos of the group Aventura, whose R&B-tinged bachata has captivated audiences, also made the top of the list.

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Sunday, October 2, 2011

Conferencias sobre negocios en el Mes de la Herencia Hispana

Sep 30, 2011 | En el marco del Mes de la Herencia Hispana de Nueva York la comisión de medios y entretenimiento latinos tiene planeada una serie de eventos que mostrará el talento, el crecimiento y la diversidad entre los hispanos.

Nueva York lanza la Semana Latina con eventos empresariales

NUEVA YORK, Sep 27, 2011 - La ciudad de Nueva York lanza el lunes próximo la segunda edición de su Semana Latina, con un programa que incluye conferencias empresariales, conciertos, presentaciones de filmes, obras de teatro y hasta un circo.

La Semana de los Medios y el Entretenimiento Latinos (LMEW, según sus siglas en inglés), que tendrá lugar del 3 al 9 de octubre, "mostrará el talento, el crecimiento y la diversidad del Nueva York latino", con el objetivo a largo plazo de que la ciudad "se convierta en el centro global latino económico y cultural", indicaron los organizadores en un comunicado.

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Wednesday, May 11, 2011

Rosetta Stone Selects Alma DDB as Hispanic Agency of Record

MIAMI, May 10, 2011 /PRNewswire/ -- Rosetta Stone Ltd., a leading provider of technology-based language-learning solutions, has selected Alma DDB as an official agency of record for the development and national launch of its new U.S. Hispanic marketing campaigns. Rosetta Stone has worked with Alma on a small number of projects in the past and decided to consolidate the relationship.

Juan Carlos Ortiz, President of DDB Latina stated: "The partnership with Rosetta Stone has us very excited. Without a doubt we're talking about one of the most vibrant brands in the United States that will undoubtedly be a source of inspiration and creativity for us all."

"We are very excited about working with Alma DDB on our Hispanic marketing efforts," said Eric Duehring, senior vice president of global marketing, Rosetta Stone. "Their knowledge and expertise will help Rosetta Stone to further connect with this growing and very important consumer audience."

Hispanics in the United States speak the language of optimism and the agency is taking the relationship with Rosetta Stone to the next level. Luis Miguel Messianu, President and CCO of Alma DDB said: "Not only will we be helping them build their brand with this crucial target, but we will be doing something very productive for the community we represent. We're extremely proud of this new partnership!"


Tuesday, April 26, 2011

Heineken and the Tribeca Film Institute Partner in Support of American Latino Filmmakers

Heineken Voces Grant established to help Hispanic film and video artists living in the U.S. gain exposure in the industry

Download image NEW YORK, April 25, 2011 /PRNewswire/ -- Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. Heineken Voces is a grant under the Tribeca Film Institute Latin American Media Fund, that will carry the mission of encouraging Hispanic filmmakers to redefine, invent, explore and create visions and stories that reflect their diverse cultures. The grant will further the fund's reach by supporting specifically American Latinos, not only Latin America-based talent.

"At Heineken, we are excited to elevate our partnership with Tribeca to honor the contributions of American Latino filmmakers and give them access to new resources," said Carolyn Concepcion, Brand Manager of Heineken. "Whether it is through music, art or film, we are proud to develop ways to help emerging talent realize their creative journey. We know there is a need for Hispanic talent in the U.S. to be given the opportunity to showcase and perfect their artistic creations."

The Heineken Voces grantees will be selected by the Tribeca Film Institute Latin American Media Fund selection committee made up of notable talents in the field. Grantees will receive unique one-on-one guidance and consultation from the Tribeca Film Institute, as well as funding to help their film reach completion and enter the marketplace in the best possible position. Submissions for the 2012 grant will be accepted in September 2011 via, and the grantee will need to currently be in production of a feature length film.

"At the Tribeca Film Institute we pride ourselves in creating strong relationships with filmmakers. Through this partnership with Heineken we are able to address the needs of the thriving and talented community of American Latino filmmakers," said Ryan Harrington, Director of Documentary Programming at the Tribeca Film Institute. "We look forward to helping the selected grantees by providing benefits that will include rough and fine cut screenings, notes session, buyer screenings and festival and distribution planning, among many other elements."

Heineken and the Tribeca Film Institute will announce an open call for entries within the coming months. Selection criteria will include project's fulfillment of the mission of the program. All submitted films will be screened and reviewed by a screening committee, who will narrow the selection to ten finalists.

About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at Please visit

About the Tribeca Film Institute
The Tribeca Film Institute is a 501(c)(3) year-round nonprofit arts organization founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in the wake of September 11, 2001. TFI empowers filmmakers through grants and professional development, and is a resource for and supporter of individual artists in the field. The Institute's educational programming leverages an extensive network of people in the film industry to help New York City students learn filmmaking and gain the media skills necessary to be productive citizens and creative individuals in the 21st century.


Friday, April 22, 2011

Businesses and celebrities unite for St. Jude’s Gala por la Vida in New York, April 28th - Few tickets left!

NEW YORK, NY (April 22nd, 2011) – The leadership and influence of recognized Latino business professionals, celebrities and executives in New York has set the tone for the launch of the second annual “Gala por la Vida” (Gala for Life) event, a night of hope for children who are suffering from cancer and other catastrophic diseases at St. Jude Children’s Research Hospital®, the nation’s top children’s cancer hospital. The gala will take place on April 28, 2011 at 6:30 p.m. at the exclusive Angel Orensanz Foundation Center for the Arts in New York. This year, the gala will honor prominent minority-owned business and non-profit leader George A. Zeppenfeldt-Cestero, President and CEO of the National Hispanic Chamber of Commerce on Health, for his commitment and dedication to improving the lives of minority groups in the healthcare community. Well-known local news personality, Sandra O’Neill, from Univision 41 will host the evening’s event.

“The members of the committee are putting forth their best resources and contacts to provide hope to the thousands of children who need treatment at St. Jude,” said Liliana Gil, chair of the Gala por la Vida committee and XL Alliance Managing Partner. The committee counts on the generous support of dedicated volunteers such as Chris Valletta, ex NFL player and former cast member of the NBC’s “The Apprentice”; Cesar Camacho, the event's creative director and producer; fashion consultant Valentina Henao, Karen Hoyos, Mark Antonacci, Carlos Vasallo, David A. Chitel, Karla Micalizzi, Diane Rankin, Gabriela Nevez, Michael A. Fernandez, Kelly Ramirez, Martha Llamoza, Mary C. Miqueli, Monica Dias, Warren Peña, Gabriela Poler, Jesús Maldonado and Windy Lopez.

The gala will include an exclusive fashion show by renowned Colombo-Venezuelan designer Raul Peñaranda. Peñaranda, who has worked with world-renowned fashion houses, including Oscar de la Renta, Kellwood and Tommy Hilfiger, will be showing his Fall 2011 collection at the Gala por la Vida. The exclusive fashion show will be sponsored by Vanidades magazine and styled by Camilo Vergara.

“We want to help St. Jude in their continuous quest in helping children fight cancer and our participation in this year’s Gala allows us to be a part of their worthy cause especially as it relates to the Hispanic community,” said Madelin Bosakewich, US and International Sales Director of Televisa Publishing + Digital.

The gala’s 300 guests will enjoy an unforgettable evening accompanied by top Latin music and television stars, and New York’s philanthropic community as they walk the red carpet. The evening’s events will include silent and live auctions featuring items like a personal donation from Gala por la Vida’s supporter, John Leguizamo, who has donated a personal backstage experience to his new Broadway show, Ghetto Klown.

Live performances will feature recording artist Fragancia, former member of the group DLG, new bachata sensation Yunel Cruz and as well as entertainment by DJ Kazzanova, from Univision Radio’s x96.3. Guests will also taste a menu exclusively designed for the gala by Salvadorian celebrity chef and Food Network star Ricardo Cardona. Some of the participating sponsors include Shoprite, Vanidades, Univision, Johnnie Walker, Wines of Argentina, MISSION Athlete Care, Starlite Media, The Kimball Family Foundation, Toma Vodka, Hispanolia Rum, d’expósito & Partners, XL Alliance, among others.

Thanks to events like Gala por la Vida, St. Jude is able to continue providing lifesaving medical treatments to children fighting cancers like leukemia, regardless of a family’s inability to pay. For more information on purchasing tickets to the gala, sponsorships or donating silent auction items, please contact (212) 239-3239 or visit This year, we also ask the community to take part in a text messaging campaign benefiting St. Jude by texting the word “VIDA” to 90999 to donate $10 for the children of St. Jude.

Tuesday, April 19, 2011

Marketing online to the Hispanic and Latino communities at SES New York 2011

Hispanic Population Explodes— Will Ad Dollars Follow?

By Laura Martinez -- Broadcasting & Cable

The nation’s largest minority is younger and bicultural, and poses a huge marketing challenge

During the week of April 4, two of the nation’s largest media players, News Corp. and NBC Universal, separately announced their own initiatives to better serve the needs of marketers and advertisers trying to reach the U.S. Hispanic market. That Monday, News Corp.-owned Fox Networks announced with great fanfare the creation of Fox Hispanic Media (FHM), a media unit housing three Spanish-language cable networks, as a way for advertisers to reach a larger range of Latinos. The next day, NBC Universal touted its newly created “Hispanics at NBC,” a sales and marketing initiative aimed at connecting marketers with the nation’s 50.4 million Hispanic consumers.

News Corp.’s Fox and Comcast-owned NBC are two of the largest non-Hispanic networks that are vying to capture a higher share of advertising dollars in a market that is too large— and too important—to ignore: U.S. Hispanics represented an estimated purchasing power of $1 trillion in 2010, a figure that is expected to grow to $1.5 trillion in 2015.

This vital picture became clearer in late March, when the U.S. Census Bureau released its national findings, showing that U.S. Hispanics now represent the nation’s largest minority, surpassing the 50 million mark and growing at unprecedented rates (more than 100% over the last decade, in some markets), not only in those states that have traditionally attracted Latin American immigrants, but in seemingly unexpected places such as Vermont, Maryland, Tennessee and even Alaska.

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Monday, April 18, 2011

.Online Ad Revenues Hit Record High in 2010‎

The Hollywood Reporter.

Revenue jumped 15% to $26 billion last year, putting the Internet ahead of newspapers for the first time.
Advertisers spent a record $26 billion in the U.S. marketing their wares online last year, putting the Internet ahead of newspapers for the first time.

The 15 percent year-over-year surge in online advertising put the Internet second to television as the leading medium for generating ad revenue.

Television, which includes local, cable and broadcast spending, brought in $68.7 billion. Newspapers took in $22.8 billion.

The data was released Wednesday in a 26-page report from the Interactive Advertising Bureau and PricewaterhouseCoopers.

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Cartagena named VP Corporate Marketing at Univision.

Univision Communications Inc. announced the appointment of Chiqui Cartagena as vice president, Corporate Marketing. Cartagena will be responsible for developing and implementing corporate marketing strategies, positioning the Company’s broad portfolio of brands and creating proprietary consumer research tools and ethnographies. She will be based in New York and will report to Ruth Gaviria, senior vice president, Corporate Marketing.

“We are proud to have a skilled media and marketing pioneer like Chiqui Cartagena join Univision’s marketing team,” said Gaviria. “Her profound understanding of Hispanic consumers will help Univision on our quest to ensure all stakeholders understand the value of the fastest growing consumer group in the nation.”

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Tuesday, April 12, 2011

Liliana Gil, one of two Colombians selected by the World Economic Forum as 2011 Young Global Leader

April 11th, 2011
The World Economic Forum, headquartered in Geneva, Switzerland and its exclusive community of Young Global Leaders have announced the class of 2011 Young Global Leaders.

Each year, the World Economic Forum identifies 200-300 extraordinary individuals worldwide. Together, they form a powerful international community that can dramatically impact the global future. Nominated under 40, these young leaders are proposed through a qualified nomination process and assessed according to rigorous selection criteria that creates a diverse and truly representative body, while accepting only the very best leaders who have already demonstrated their commitment to serving society at large.

After tracking and monitoring over 5,000 candidates worldwide, Liliana Gil was selected by a committee chaired by Queen Rania of Jordan and prominent business leaders, politicians and media leaders who appointed a select group of 190 Young Global Leaders.

Liliana is one of two Colombians, next to Juan Carlos Pinzón Bueno, chief of staff to the President of Colombia, and one of 17 from Latin-American, who was hand selected to join this elite group of business and community leaders. She joins a select group of honorees that represent the future of leadership, coming from all regions of the world and representing business, government, civil society, arts & culture, academia and media, as well as social entrepreneurs.

Watch David Aikman, head of the Forum of Young Global Leaders, talk about this year's selection.

The YGL class of 2011 is composed of 190 Young Global Leaders from 65 countries and all stakeholders of society (business, civil society, social entrepreneurs, politics and government, arts and culture, and opinion and media). The new class represents all regions: East Asia (50), South Asia (18), Europe (42), Middle East and North Africa (13), sub-Saharan Africa (14), North America (36) and Latin America (17). This year's selection has more gender parity than ever, with 44% women.

"I am honored and humbled to be part of this select group of young leaders. More than ever, I now feel responsible, yet empowered, to amplify both social and business priorities that impact my home country Colombia and the Latino community in the U.S." says Gil. "To this day I am not sure how the nomination process came about.but, it is great to see that all the hard-work and passion I've been sharing all these years, has caught the attention of global leaders at the World Economic Forum."

After a prominent career that made her one of the youngest executives at Johnson & Johnson, Liliana is now an entrepreneur, media contributor and co-founder of XL Alliance, a unique Cultural Marketing & Consulting firm that focuses on advising corporate leaders and businesses to better reach the fast growing multicultural market, particularly Latinos, in America.

About the World Economic Forum
The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.

Incorporated as a not-for-profit foundation in 1971, and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests.  

Friday, April 8, 2011

Celebrated Latin Superstar Anthony "Romeo" Santos Signs to Sony Music

The Renowned Singer - Songwriter Of Dominican And Puerto Rican Heritage Is The Voice Of The Famous Bachata Group Aventura (Premium Latin)

Download image NEW YORK, April 7, 2011 /PRNewswire/ -- It was announced today that renowned singer, composer and producer Anthony "Romeo" Santos has signed to Sony Music Latin and Jive Records. One of the most important figures in Latin music today, the multi-faceted musician joins their roster of world-famous artists.

As the lead vocalist of the chart-topping Bachata super group, Aventura, Anthony "Romeo" Santos has been embraced by millions of fans worldwide. Last year, the group earned nine Billboard Latin Music Awards, including the prestigious Latin Album of the Year and Digital Album of the Year awards for their most recent multi-platinum studio album, The Last (Premium). Over the years the quartet has established a global following, selling out major arenas around the world including four sold-out headlining shows at Madison Square Garden last year, while their latest album, The Last, spawned four No. 1 singles and spent 22 weeks at No.1 on Billboard's Top Latin Albums chart.

Santos is an accomplished songwriter in his own right penning hit singles for Latin superstars such as Thalia and Wisin & Yandel. The Bronx native has received recognition for his writing, winning several awards including a Billboard Award for Latin Composer of the Year in 2007 and Santos has the distinction of being the first Hispanic/Latino songwriter to have a song win an ASCAP award in the U.S. market Pop category, for his smash single, "Obsesion."

Commenting on the new association with Santos; Ruben Leyva, President of Sony Music US Latin states, "For our company it is truly a proud moment as we sign Anthony 'Romeo' Santos. He is the face of the today's young, ethnically diverse America. Anthony has demonstrated that his music has no borders, achieving international success across Europe and Latin America."

Anthony "Romeo" Santos' signature blend of Bachata, hip-hop and R&B music has made him a sought-after composer and one of the premier musicians of Latin music today.

SOURCE Jive Records

Tuesday, April 5, 2011

Bloomberg Sports, ESPN Deportes, Soccer United Marketing, NFL, and NBA executives to be among speakers at LatinVision’s “Marketing to Latinos Sports” conference, April 7 in New York

NEW YORK--(BUSINESS WIRE)—LatinVision Media Inc., a New York based organizer of conferences and networking events focused on marketing to U.S. Hispanics and Latin American executives, today announced its second annual “Sports” conference.

The event will be held at The Harvard Club in New York City on April 7, 2011. The speakers will address sports marketing issues relevant to the Hispanic community and will discuss best practices to reach Hispanic consumers using sports multimedia platforms.

"Sports is one of the most attractive and effective industries to reach Latinos consumers. No marketer can ignore the fact, the U.S. Hispanic consumer is one of the fastest growing markets in the nation with more than $1 trillion in purchasing power,“ said Carlos Vassallo, CEO of Latin Media Inc.

“In an ever-changing Latin market place marketers must stay on top of current topics and trends as well as success stories and best practices of current players who successfully are leveraging and taking advantage of this Latino passion.”

The one-day conference will feature a morning-evening format, with the morning session bearing the panels and presentations from 8:00 AM until 12.45PM, an afternoon session, and after work from 6PM to 8:30PM, designated for networking and one-on-one exchanges.

The panel presentations will be streamed live to Latin America, Spain and Portugal by LatinVision’s partner NetStairs and promoted in English, Spanish and Portuguese by partners Business Wire and Business Wire’s LatinoWire.

The panelist Lineup includes:

Chris Russo, CEO, Big Lead Sports
Bill Squadron, Sports Chief, Bloomberg Sports
Anthony Eros, Founder, Eros Company
Michelle Bella, VP Marketing, ESPN Deportes
Marcus Jimenez, Partner / Principal, Huemanitas
Hugo Hernandez, Director Sports Initiatives, Impremedia
Seneca Mudd, Director, Interactive Advertising Bureau
Carlos Vassallo, CEO, LatinVision Media
Jean Jimenez, Business Development & Sales, Mobile Messaging Solutions
Saskia Sorrosa, Senior Director of US Hispanic Marketing, NBA
Manuel Garcia, Director Latino Affairs, New York Yankees
Alvaro Saralegui, SVP, NFL
Oscar Allain, Account Director, Multicultural Marketing, Octagon
Javier Farfan, Director of Cultural Branding at PepsiCo, Pepsico
Juan Delgado, Managing Director North America, Perform Group
Chris Lencheski, Founder & CEO, Phoenicia Sport & Entertainment
Joseph Schramm, Managing Partner, Schramm Marketing Group
Russell Findlay, Chief Marketing Officer, Soccer United Marketing
Vicente Navarro, Director of Hispanic Marketing, Sports Endeavors, Inc.
Liz Sarachek Blacker, Chief Revenue Officer, Terra Networks
Daniel Traver, Director of Business Development, Traver Hispanic Marketing Group

For more information about the conference, to register and sponsor: and

To learn more about LatinVision Media 2011 Conferences Series:

About LatinVision Media
LatinVision Media, Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies. LatinVision portals include:;;; among others. For more information:  

About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 32 bureaus worldwide, Business Wire offers local service and global reach.

Learn more at and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

NetStairs® celebrates its 10th anniversary. Since 2000, the company has pioneered and built open standard media infrastructures and platforms for ad agencies, global brands, publishers, TV stations, broadcasters, event promoters, content aggregators, and enterprises with CMS Web 2.0 / Web 3.0 sought solutions. As an intelligent media delivery enabler, NetStairs platforms are founded on industry standards with focus on interactive, live, on demand, and streaming protocols. For more information, visit:

Thursday, March 24, 2011

U.S. Census Is All About Hispanic, Local

By Karl Greenberg, MediaPost.

This is a very big year for the Census and not just for the obvious reason that new national Census numbers are forthcoming. The new data, which will be trickling out in coming days, reveal some profound shifts in demographic trends that will have major implications for marketers: You had better start thinking local.

It might help marketers that for the very first time, the Census will be putting out annual small-area data. The yearly data will look at occupational distribution, educational attainment, commuting patterns, housing, and socioeconomic status, according to Robert Groves, director of the U.S. Census Bureau.

"This has never happened before," noted Groves. "In prior years, we offered a big dose of data every 10 years, which became less and less valuable as the years passed." He said the new product, The American Community Survey, is based on ongoing polling of three million households.

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