LatinVision Media News
Friday, September 19, 2014
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Thursday, September 18, 2014
Tuesday, September 16, 2014
The report released by the Hispanic Chamber is an annual look at the state of Arizona’s Hispanic market. The DATOS report is a 280-page analysis of trends and statistics of Hispanic consumers in the U.S. and Arizona.
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Tuesday, September 9, 2014
According to the latest US Census, US Hispanics are both the fastest growing US Population, and the largest US minority group, and Hispanic households spend 68% more time watching digital videos compared to non-Hispanics.1 According to this latest study, US Hispanics are also leading the market as adopters of tablet and CTV, and specifically, mobile connectivity is helping close the access gap (an ethnicity's ability to access the internet) for Hispanics.
“The industry is hungry for more data around Hispanic media consumption, specifically regarding US Hispanic interaction with digital video,” says Marla Skiko, EVP, Director of Digital Innovation, SMG Multicultural. “Therefore, we support partners like YuMe who continue to lead the charge with cutting edge research.”
In May 2014, YuMe and SMG Multicultural analyzed data from an Interpret New Media Measure survey of more than 3,100 US Hispanics and 9,000 general population respondents, looking for US Hispanic differentiation in video consumption, along with the influence of language in advertising.
“We looked for answers on whether US Hispanics interact differently across screens,” says Paul Neto, Director of Research, YuMe. “Additionally, we looked at other factors such as age, preferred language and how these trends impacted their multi-screen behavior.”
- US Hispanic ownership of top devices mirrors that of the general market (non-US Hispanics), yet the highest penetration is on smartphone and laptop
- US Hispanics are two times more likely than the non-Hispanic US audience to stream on smartphone and smart TV
- US Hispanics want to stay ahead of the curve more than the general market, but are also more cautious
- Younger US Hispanics are driving device adoption and video streaming levels
- Dominant language influences media activities
This research will be showcased at the 8th Annual Hispanic Advertising and Media Conference in New York City on September 18, 2014.
View the infographic, and read the full report at: YuMeResearch.com
1Nielsen, State of the Hispanic Report, 2012
YuMe, Inc. YUME, +0.93% is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 15 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
SOURCE: YuMe, Inc.
Copyright Business Wire 2014
Friday, September 5, 2014
From my experience, I have observed certain keys that help companies succeed in marketing to the Grassroots Hispanic community.
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Wednesday, September 3, 2014
The Couture Council of the Museum at the Fashion Institute of Technology presented Herrera with the 2014 Award for Artistry of Fashion during a luncheon at New York's Lincoln Center.
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Friday, August 29, 2014
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Thursday, August 28, 2014
Gov. Jerry Brown today announced that a compromise that will actually see fewer dollars going to media moguls than lawmakers wanted.
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Tuesday, August 26, 2014
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Friday, August 22, 2014
Thursday, August 21, 2014
Prosperous Growing Market
US Hispanics represent $1.3 trillion in rapidly growing purchasing power. Average household income is over $50K and growing.
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Sunday, April 15, 2012
Telemundo Media today announced a partnership with Klout to send top "influencers" to the 2012 Billboard Latin Music Awards.
With this partnership, Klout users with a score of 50 or higher will have the chance to attend the awards show. Top scorers will be chosen by their influence in music, entertainment and Latino categories. The Billboard Latin Music Awards will be held Thursday, April 26 in Miami.
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Tuesday, April 3, 2012
As ad agency honchos descended on LA Last week for their annual convention, the executives would have benefited from a short ride to Hollywood Boulevard, home of the Kodak Theatre, for a moment of reflection. Just as disregarding the impact of digital technology led to making the Kodak brand irrelevant, general-market agencies are risking becoming irrelevant as well by ignoring the cultural and ethnic diversification of America.
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Thursday, March 29, 2012
Also, as part of the year-round music campaign, "Sounds of mi Vecindario", Galindo will conduct special appearances in April's Latin Billboard Music Awards, summer's Premios Juventud and the Mexican Billboard Awards in the fall. The "Celebrity Music Teacher for a Day" program will continue in various markets throughout the country, including Los Angeles and Miami, surrounding the additional award shows through the year.
"I am honored to rejoin State Farm in their 'Celebrity Music Teacher for a Day' initiative and have the opportunity to meet, and positively influence our young artists," said Galindo. "I was certainly inspired by so much talent among our high school music students around the country when I visited with them last year. I can only look forward this year to once again working alongside State Farm agents to continue educating a new group of students."
For the second time around serving as the program's spokesman, Galindo, along with State Farm agents, will have the opportunity to visit various predominantly Hispanic high schools throughout the U.S. The lesson plan includes an overview of Galindo's song-writing process, key learnings about "making it" in the music industry, and a live acoustic performance. Working hand-in-hand with the schools' music teachers, Galindo's visits have been structured to be entertaining and motivating, while encouraging students to drive safely and stay in school. At the end of his performance, students will have the opportunity to ask questions and enjoy an autograph-signing and photo session with Galindo.
"It is fundamental for State Farm to continue its commitment of educating our youth by increasing teen-driver safety, and education awareness, and establishing an effective line of communication with parents, teachers and future drivers," said Pam El, Marketing Vice President for State Farm. "As this program aligns with our promise to build safer, stronger, and better educated communities, we are grateful to the participating schools that have granted us the opportunity to motivate their students to be more responsible and to not lose sight of their dreams."
For video and photos of these events, please visit State Farm Latino on Facebook.
GRAMMY® is a registered trademark of The National Academy of Recording Arts & Sciences, Inc.
About State Farm:
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 65,000 employees serve 81 million policies and accounts – more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 37 on the Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.
About Gustavo Galindo
Gustavo Galindo's music is a reflection of his life's journey between two countries and two cultures. Born in Mexico City in the early 1980s, his childhood included several years living in the Sierra Nevada Mountains, followed by a period living with his cousins in Mexico City, and then in Sacramento. Latin Grammy®-nominated Galindo majored in International Relations and his music education began as a child, with his father. Not restricted by language or genre, Gustavo's sound is a combination of traditional and contemporary Mexican and American styles. Gustavo writes and performs both in English and Spanish. Galindo's 2011 debut album "Entre La Ciudad y El Mar" climbed the Billboard Latin charts, debuted as the #1 Latin Top Pop album on iTunes Latino and was nominated for a Grammy in 2012 under The Best Latin Album category.
SOURCE State Farm
Read more here: http://www.sacbee.com/2012/03/27/4369848/grammy-nominated-artist-gustavo.html#storylink=cpy
Friday, March 23, 2012
When Taco Bell last month adopted its first new slogan in 12 years, “Live Más,” the quick-service Mexican brand was looking to make the tagline as much about who their customers are these days as it is about how they eat.
“Even though it’s a tagline, ‘Live Más’ is much more for us — it’s about an experience and a way to live life,” said chief executive Greg Creed. “So far it’s really resonating with our customers.”
The half-Spanish slogan — “más” means “more” — is likely to appeal to the U.S. Hispanic market and reflects one of several efforts restaurant chains are making to tap into that growing demographic.
Monday, March 19, 2012
While total advertising spending increased modestly by a .8 percent in 2011 the big news came in Spanish language TV advertising that increased by 8.3 percent, increasing 19.1 percent in the fourth quarter alone. This new data was released by Kantar Media a strategic advertising and marketing company.
Some of the top Hispanic Media advertisers included McDonald’s, Procter & Gamble and Dish TV. The fast food giant, McDonald’s ranked fourth among the top 10 advertisers in Hispanic Media. During 2011, the company spent $1.4 million per ad, which showed an increase of 29.2 percent. They did show a 2.6 percent decline however in their total amount spent in 2011 as compared to the previous year.
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Wednesday, February 29, 2012
Sunday, October 2, 2011
Wednesday, May 11, 2011
Juan Carlos Ortiz, President of DDB Latina stated: "The partnership with Rosetta Stone has us very excited. Without a doubt we're talking about one of the most vibrant brands in the United States that will undoubtedly be a source of inspiration and creativity for us all."
"We are very excited about working with Alma DDB on our Hispanic marketing efforts," said Eric Duehring, senior vice president of global marketing, Rosetta Stone. "Their knowledge and expertise will help Rosetta Stone to further connect with this growing and very important consumer audience."
Hispanics in the United States speak the language of optimism and the agency is taking the relationship with Rosetta Stone to the next level. Luis Miguel Messianu, President and CCO of Alma DDB said: "Not only will we be helping them build their brand with this crucial target, but we will be doing something very productive for the community we represent. We're extremely proud of this new partnership!"
SOURCE Alma DDB
Tuesday, April 26, 2011
Download image NEW YORK, April 25, 2011 /PRNewswire/ -- Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. Heineken Voces is a grant under the Tribeca Film Institute Latin American Media Fund, that will carry the mission of encouraging Hispanic filmmakers to redefine, invent, explore and create visions and stories that reflect their diverse cultures. The grant will further the fund's reach by supporting specifically American Latinos, not only Latin America-based talent.
"At Heineken, we are excited to elevate our partnership with Tribeca to honor the contributions of American Latino filmmakers and give them access to new resources," said Carolyn Concepcion, Brand Manager of Heineken. "Whether it is through music, art or film, we are proud to develop ways to help emerging talent realize their creative journey. We know there is a need for Hispanic talent in the U.S. to be given the opportunity to showcase and perfect their artistic creations."
The Heineken Voces grantees will be selected by the Tribeca Film Institute Latin American Media Fund selection committee made up of notable talents in the field. Grantees will receive unique one-on-one guidance and consultation from the Tribeca Film Institute, as well as funding to help their film reach completion and enter the marketplace in the best possible position. Submissions for the 2012 grant will be accepted in September 2011 via www.tribecafilminstitute.org, and the grantee will need to currently be in production of a feature length film.
"At the Tribeca Film Institute we pride ourselves in creating strong relationships with filmmakers. Through this partnership with Heineken we are able to address the needs of the thriving and talented community of American Latino filmmakers," said Ryan Harrington, Director of Documentary Programming at the Tribeca Film Institute. "We look forward to helping the selected grantees by providing benefits that will include rough and fine cut screenings, notes session, buyer screenings and festival and distribution planning, among many other elements."
Heineken and the Tribeca Film Institute will announce an open call for entries within the coming months. Selection criteria will include project's fulfillment of the mission of the program. All submitted films will be screened and reviewed by a screening committee, who will narrow the selection to ten finalists.
About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit http://www.enjoyheinekenresponsibly.com/.
About the Tribeca Film Institute
The Tribeca Film Institute is a 501(c)(3) year-round nonprofit arts organization founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in the wake of September 11, 2001. TFI empowers filmmakers through grants and professional development, and is a resource for and supporter of individual artists in the field. The Institute's educational programming leverages an extensive network of people in the film industry to help New York City students learn filmmaking and gain the media skills necessary to be productive citizens and creative individuals in the 21st century.
SOURCE Heineken USA
Friday, April 22, 2011
Businesses and celebrities unite for St. Jude’s Gala por la Vida in New York, April 28th - Few tickets left!
“The members of the committee are putting forth their best resources and contacts to provide hope to the thousands of children who need treatment at St. Jude,” said Liliana Gil, chair of the Gala por la Vida committee and XL Alliance Managing Partner. The committee counts on the generous support of dedicated volunteers such as Chris Valletta, ex NFL player and former cast member of the NBC’s “The Apprentice”; Cesar Camacho, the event's creative director and producer; fashion consultant Valentina Henao, Karen Hoyos, Mark Antonacci, Carlos Vasallo, David A. Chitel, Karla Micalizzi, Diane Rankin, Gabriela Nevez, Michael A. Fernandez, Kelly Ramirez, Martha Llamoza, Mary C. Miqueli, Monica Dias, Warren Peña, Gabriela Poler, Jesús Maldonado and Windy Lopez.
The gala will include an exclusive fashion show by renowned Colombo-Venezuelan designer Raul Peñaranda. Peñaranda, who has worked with world-renowned fashion houses, including Oscar de la Renta, Kellwood and Tommy Hilfiger, will be showing his Fall 2011 collection at the Gala por la Vida. The exclusive fashion show will be sponsored by Vanidades magazine and styled by Camilo Vergara.
“We want to help St. Jude in their continuous quest in helping children fight cancer and our participation in this year’s Gala allows us to be a part of their worthy cause especially as it relates to the Hispanic community,” said Madelin Bosakewich, US and International Sales Director of Televisa Publishing + Digital.
The gala’s 300 guests will enjoy an unforgettable evening accompanied by top Latin music and television stars, and New York’s philanthropic community as they walk the red carpet. The evening’s events will include silent and live auctions featuring items like a personal donation from Gala por la Vida’s supporter, John Leguizamo, who has donated a personal backstage experience to his new Broadway show, Ghetto Klown.
Live performances will feature recording artist Fragancia, former member of the group DLG, new bachata sensation Yunel Cruz and as well as entertainment by DJ Kazzanova, from Univision Radio’s x96.3. Guests will also taste a menu exclusively designed for the gala by Salvadorian celebrity chef and Food Network star Ricardo Cardona. Some of the participating sponsors include Shoprite, Vanidades, Univision, Johnnie Walker, Wines of Argentina, MISSION Athlete Care, Starlite Media, The Kimball Family Foundation, Toma Vodka, Hispanolia Rum, d’expósito & Partners, XL Alliance, among others.
Thanks to events like Gala por la Vida, St. Jude is able to continue providing lifesaving medical treatments to children fighting cancers like leukemia, regardless of a family’s inability to pay. For more information on purchasing tickets to the gala, sponsorships or donating silent auction items, please contact (212) 239-3239 or visit www.stjude.org/galaporlavida. This year, we also ask the community to take part in a text messaging campaign benefiting St. Jude by texting the word “VIDA” to 90999 to donate $10 for the children of St. Jude.
Tuesday, April 19, 2011
The nation’s largest minority is younger and bicultural, and poses a huge marketing challenge
During the week of April 4, two of the nation’s largest media players, News Corp. and NBC Universal, separately announced their own initiatives to better serve the needs of marketers and advertisers trying to reach the U.S. Hispanic market. That Monday, News Corp.-owned Fox Networks announced with great fanfare the creation of Fox Hispanic Media (FHM), a media unit housing three Spanish-language cable networks, as a way for advertisers to reach a larger range of Latinos. The next day, NBC Universal touted its newly created “Hispanics at NBC,” a sales and marketing initiative aimed at connecting marketers with the nation’s 50.4 million Hispanic consumers.
News Corp.’s Fox and Comcast-owned NBC are two of the largest non-Hispanic networks that are vying to capture a higher share of advertising dollars in a market that is too large— and too important—to ignore: U.S. Hispanics represented an estimated purchasing power of $1 trillion in 2010, a figure that is expected to grow to $1.5 trillion in 2015.
This vital picture became clearer in late March, when the U.S. Census Bureau released its national findings, showing that U.S. Hispanics now represent the nation’s largest minority, surpassing the 50 million mark and growing at unprecedented rates (more than 100% over the last decade, in some markets), not only in those states that have traditionally attracted Latin American immigrants, but in seemingly unexpected places such as Vermont, Maryland, Tennessee and even Alaska.
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Monday, April 18, 2011
Revenue jumped 15% to $26 billion last year, putting the Internet ahead of newspapers for the first time.
Advertisers spent a record $26 billion in the U.S. marketing their wares online last year, putting the Internet ahead of newspapers for the first time.
The 15 percent year-over-year surge in online advertising put the Internet second to television as the leading medium for generating ad revenue.
Television, which includes local, cable and broadcast spending, brought in $68.7 billion. Newspapers took in $22.8 billion.
The data was released Wednesday in a 26-page report from the Interactive Advertising Bureau and PricewaterhouseCoopers.
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Univision Communications Inc. announced the appointment of Chiqui Cartagena as vice president, Corporate Marketing. Cartagena will be responsible for developing and implementing corporate marketing strategies, positioning the Company’s broad portfolio of brands and creating proprietary consumer research tools and ethnographies. She will be based in New York and will report to Ruth Gaviria, senior vice president, Corporate Marketing.
“We are proud to have a skilled media and marketing pioneer like Chiqui Cartagena join Univision’s marketing team,” said Gaviria. “Her profound understanding of Hispanic consumers will help Univision on our quest to ensure all stakeholders understand the value of the fastest growing consumer group in the nation.”
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Tuesday, April 12, 2011
The World Economic Forum, headquartered in Geneva, Switzerland and its exclusive community of Young Global Leaders have announced the class of 2011 Young Global Leaders.
Each year, the World Economic Forum identifies 200-300 extraordinary individuals worldwide. Together, they form a powerful international community that can dramatically impact the global future. Nominated under 40, these young leaders are proposed through a qualified nomination process and assessed according to rigorous selection criteria that creates a diverse and truly representative body, while accepting only the very best leaders who have already demonstrated their commitment to serving society at large.
After tracking and monitoring over 5,000 candidates worldwide, Liliana Gil was selected by a committee chaired by Queen Rania of Jordan and prominent business leaders, politicians and media leaders who appointed a select group of 190 Young Global Leaders.
Liliana is one of two Colombians, next to Juan Carlos Pinzón Bueno, chief of staff to the President of Colombia, and one of 17 from Latin-American, who was hand selected to join this elite group of business and community leaders. She joins a select group of honorees that represent the future of leadership, coming from all regions of the world and representing business, government, civil society, arts & culture, academia and media, as well as social entrepreneurs.
Watch David Aikman, head of the Forum of Young Global Leaders, talk about this year's selection.
The YGL class of 2011 is composed of 190 Young Global Leaders from 65 countries and all stakeholders of society (business, civil society, social entrepreneurs, politics and government, arts and culture, and opinion and media). The new class represents all regions: East Asia (50), South Asia (18), Europe (42), Middle East and North Africa (13), sub-Saharan Africa (14), North America (36) and Latin America (17). This year's selection has more gender parity than ever, with 44% women.
"I am honored and humbled to be part of this select group of young leaders. More than ever, I now feel responsible, yet empowered, to amplify both social and business priorities that impact my home country Colombia and the Latino community in the U.S." says Gil. "To this day I am not sure how the nomination process came about.but, it is great to see that all the hard-work and passion I've been sharing all these years, has caught the attention of global leaders at the World Economic Forum."
After a prominent career that made her one of the youngest executives at Johnson & Johnson, Liliana is now an entrepreneur, media contributor and co-founder of XL Alliance, a unique Cultural Marketing & Consulting firm that focuses on advising corporate leaders and businesses to better reach the fast growing multicultural market, particularly Latinos, in America.
About the World Economic Forum
The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.
Incorporated as a not-for-profit foundation in 1971, and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests. http://www.weforum.org/
Friday, April 8, 2011
Download image NEW YORK, April 7, 2011 /PRNewswire/ -- It was announced today that renowned singer, composer and producer Anthony "Romeo" Santos has signed to Sony Music Latin and Jive Records. One of the most important figures in Latin music today, the multi-faceted musician joins their roster of world-famous artists.
As the lead vocalist of the chart-topping Bachata super group, Aventura, Anthony "Romeo" Santos has been embraced by millions of fans worldwide. Last year, the group earned nine Billboard Latin Music Awards, including the prestigious Latin Album of the Year and Digital Album of the Year awards for their most recent multi-platinum studio album, The Last (Premium). Over the years the quartet has established a global following, selling out major arenas around the world including four sold-out headlining shows at Madison Square Garden last year, while their latest album, The Last, spawned four No. 1 singles and spent 22 weeks at No.1 on Billboard's Top Latin Albums chart.
Santos is an accomplished songwriter in his own right penning hit singles for Latin superstars such as Thalia and Wisin & Yandel. The Bronx native has received recognition for his writing, winning several awards including a Billboard Award for Latin Composer of the Year in 2007 and Santos has the distinction of being the first Hispanic/Latino songwriter to have a song win an ASCAP award in the U.S. market Pop category, for his smash single, "Obsesion."
Commenting on the new association with Santos; Ruben Leyva, President of Sony Music US Latin states, "For our company it is truly a proud moment as we sign Anthony 'Romeo' Santos. He is the face of the today's young, ethnically diverse America. Anthony has demonstrated that his music has no borders, achieving international success across Europe and Latin America."
Anthony "Romeo" Santos' signature blend of Bachata, hip-hop and R&B music has made him a sought-after composer and one of the premier musicians of Latin music today.
SOURCE Jive Records
Tuesday, April 5, 2011
Bloomberg Sports, ESPN Deportes, Soccer United Marketing, NFL, and NBA executives to be among speakers at LatinVision’s “Marketing to Latinos Sports” conference, April 7 in New York
The event will be held at The Harvard Club in New York City on April 7, 2011. The speakers will address sports marketing issues relevant to the Hispanic community and will discuss best practices to reach Hispanic consumers using sports multimedia platforms.
"Sports is one of the most attractive and effective industries to reach Latinos consumers. No marketer can ignore the fact, the U.S. Hispanic consumer is one of the fastest growing markets in the nation with more than $1 trillion in purchasing power,“ said Carlos Vassallo, CEO of Latin Media Inc.
“In an ever-changing Latin market place marketers must stay on top of current topics and trends as well as success stories and best practices of current players who successfully are leveraging and taking advantage of this Latino passion.”
The one-day conference will feature a morning-evening format, with the morning session bearing the panels and presentations from 8:00 AM until 12.45PM, an afternoon session, and after work from 6PM to 8:30PM, designated for networking and one-on-one exchanges.
The panel presentations will be streamed live to Latin America, Spain and Portugal by LatinVision’s partner NetStairs and promoted in English, Spanish and Portuguese by partners Business Wire and Business Wire’s LatinoWire.
The panelist Lineup includes:
Chris Russo, CEO, Big Lead Sports
Bill Squadron, Sports Chief, Bloomberg Sports
Anthony Eros, Founder, Eros Company
Michelle Bella, VP Marketing, ESPN Deportes
Marcus Jimenez, Partner / Principal, Huemanitas
Hugo Hernandez, Director Sports Initiatives, Impremedia
Seneca Mudd, Director, Interactive Advertising Bureau
Carlos Vassallo, CEO, LatinVision Media
Jean Jimenez, Business Development & Sales, Mobile Messaging Solutions
Saskia Sorrosa, Senior Director of US Hispanic Marketing, NBA
Manuel Garcia, Director Latino Affairs, New York Yankees
Alvaro Saralegui, SVP, NFL
Oscar Allain, Account Director, Multicultural Marketing, Octagon
Javier Farfan, Director of Cultural Branding at PepsiCo, Pepsico
Juan Delgado, Managing Director North America, Perform Group
Chris Lencheski, Founder & CEO, Phoenicia Sport & Entertainment
Joseph Schramm, Managing Partner, Schramm Marketing Group
Russell Findlay, Chief Marketing Officer, Soccer United Marketing
Vicente Navarro, Director of Hispanic Marketing, Sports Endeavors, Inc.
Liz Sarachek Blacker, Chief Revenue Officer, Terra Networks
Daniel Traver, Director of Business Development, Traver Hispanic Marketing Group
For more information about the conference, to register and sponsor: www.latinvision.com/conference/sports and http://www.latinvision.com/conference/sports/sponsors.pdf
To learn more about LatinVision Media 2011 Conferences Series: www.latinvision.com/marketing
About LatinVision Media
LatinVision Media, Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies. LatinVision portals include: http://www.latinvision.com/; www.latinvision.com/finance; www.latinvision.com/jobs; www.latinvision.com/digital among others. For more information: http://tinyurl.com/LatinVision
About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 32 bureaus worldwide, Business Wire offers local service and global reach.
Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.
NetStairs® celebrates its 10th anniversary. Since 2000, the company has pioneered and built open standard media infrastructures and platforms for ad agencies, global brands, publishers, TV stations, broadcasters, event promoters, content aggregators, and enterprises with CMS Web 2.0 / Web 3.0 sought solutions. As an intelligent media delivery enabler, NetStairs platforms are founded on industry standards with focus on interactive, live, on demand, and streaming protocols. For more information, visit: http://www.netstairs.com/.
Thursday, March 24, 2011
This is a very big year for the Census and not just for the obvious reason that new national Census numbers are forthcoming. The new data, which will be trickling out in coming days, reveal some profound shifts in demographic trends that will have major implications for marketers: You had better start thinking local.
It might help marketers that for the very first time, the Census will be putting out annual small-area data. The yearly data will look at occupational distribution, educational attainment, commuting patterns, housing, and socioeconomic status, according to Robert Groves, director of the U.S. Census Bureau.
"This has never happened before," noted Groves. "In prior years, we offered a big dose of data every 10 years, which became less and less valuable as the years passed." He said the new product, The American Community Survey, is based on ongoing polling of three million households.
Read full article
Wednesday, March 23, 2011
Over the past couple of years, a ton of research has been released about the power of Latina women. And honestly, the focus on Latinas was long overdue. But while women are, no doubt, important to marketers, we seem to have lost sight of our men. Hispanic men, after all, make up 20% of the total U.S. population and while they may not have total control of the Hispanic "purse strings," they do have a say in what is bought for the household, especially when it comes to personal care. So the research shared by Univision last week felt like a breath of fresh air.
During an invitation-only breakfast at the Bryant Park Grill in New York, Univision Senior VP-Corporate Marketing Ruth Gaviria unveiled the results of a new study* called "Why Latinos Look So Good" and moderated a panel discussion on the subject with marketers and TV personalities: Cristian de la Fuente (who is hunkier in person than on TV, if you can believe it!); Univision's own Giselle Blondet; David Salazar, multicultural manager for Target Guest Insights; celebrity stylist Samy; and Daniel Villarroel, assistant VP-experiential and diversity marketing, Maybelline New York/Garnier.
As a Latina, the findings totally resonated with me. I've always known that my men love to "primp and groom." They just like to look good. I don't know if it's that "Latin lover" thing, but gay or straight, Latin men do the whole nine: mani-pedi, hair, cologne. It's what this study called celebrating their "vanidad" (the good kind of vanity with a small "v") over "machismo."
Read full article
Friday, March 18, 2011
Could Latinos be falling on the wrong side of another digital divide?
Possibly. According to a new report from education organizations Joan Ganz Cooney Center and the Sesame Workshop, Latinos kids have more media exposure than any other group. They also had the biggest growth in media consumption between 2004 and 2009. In fact, they’re clocking the kind of hours that raise eyebrows among child development experts.
The report is a sweeping look at seven recent studies that indicate young children are increasingly consuming media from all types of sources, from MP3 players and video games, to the Internet, TV, cell phones and even books. The most striking numbers, of course, are the ones rung up by digital media: About 25% of three-year-olds go online at least once a day, for example. By age five, that figure is 50 percent.
Read full article
Wednesday, March 16, 2011
WASHINGTON, and NEW YORK, March 16, 2011 /PRNewswire/ -- With Hispanics comprising more than twenty percent of the public school population, the White House is focusing on Hispanics, declaring that, "to meet national goals for improving academic achievement, success of the Hispanic community is key." To explore the state of Hispanic education and bring this message to Spanish speaking America, the White House Initiative on Educational Excellence for Hispanics is partnering with Spanish broadcaster, Vme to develop programming for television, online, mobile, and community engagement events.
As part of its partnership with the initiative, Vme will create an original special, El Futuro de la Educacion Hispana. This wide-ranging special will explore challenges to Hispanic education from early childhood learning to higher education. Through interviews with education leaders and experts, students, parents, demographers, advocates and others, this program will discuss the critical role education plays in the advancement of Hispanics, the success of the U.S. educational system, and readiness for the future workforce of America.
Hispana premieres in April, 2011 as a multi-screen event broadcasting simultaneously on-air, online, on Facebook and on mobile phones. Additionally viewers will participate in a live-chat on Facebook during the broadcast of the program.
Vme will also provide news coverage, interviews and updates on the progress of the White House Initiative in a new weekly series called Contigo por la Educacion . These weekly updates will document key issues and feature live footage from the White House Initiative's national listening tours that ask educators, businesses, community leaders, parents, and others on the front lines of this challenge how Latino education can be improved and what the initiative should be doing to spearhead those efforts. Led by the Vme Noticias team, Contigo por la Educacion will highlight sustainable and effective approaches that will increase high school and college graduation rates, improve overall school readiness and promote the fundamental importance of education. The updates will be available online and on television.
"President Obama has called on us to forge partnerships that link key organizations from outside the education system in our Race to the Top goals," said Juan Sepulveda, Executive Director of the White House Initiative on Educational Excellence for Hispanics. "Given the critical role Hispanics play in our national education goals, this new collaboration between the White House Initiative and Vme helps us deliver the message to Vme's national audience and create a national dialogue about Hispanic education."
"Dramatically improving the performance of our kids in school is not only fundamental to the advancement of Hispanics in the U.S., but to America's future prosperity and growth," said Carmen DiRienzo, President and CEO "Vme is excited to partner with the White House Initiative to shine a spotlight on the critical role that Hispanic academic success plays in Race to the Top and our national goals for improving academic achievement."
Vme was selected for this unique partnership because of its strong commitment to education. Everyday, Vme helps children prepare for school with the country's only daily block of educational preschool programming in Spanish. Presented in partnership with public television, this high-quality preschool programming encourages early learning and development. Vme's commitment to preschool education fits squarely with the White House emphasis on school readiness, which leads to long-term school success.
In nearly 40 markets, Vme is available free over-the-air, and on basic digital cable. Vme is also carried nationally via satellite in the basic and Hispanic packages of Dish Network and DirecTV. In some areas, Vme is available on Verizon FiOS and AT&T U-verse. For local channel information go to vmetv.com/estaciones.
About Vme – Vme has made the promise to be Contigo to Hispanic families delivering drama, music, sports, news, current affairs, Latin cinema, food, lifestyle, nature and educational preschool content. The 24-hour Spanish network, partnered with public television stations, is currently available in more than 10 million Hispanic homes. Vme is the first venture of the media production and distribution company, Vme Media Inc. To find out more please visit http://www.vmetv.com/
Tuesday, March 15, 2011
At the same time, he will continue to assume his responsibilities as Sales Manager for WXDJ-El Zol 95.7 FM and WRAZ-La Raza 106.3 FM, two of SBS's radio stations in South Florida.
"My appointment of Donny Hudson to a senior leadership role in SBS, represents complete confidence that he will do an excellent job," states Albert Rodriguez, Chief Revenue Officer of SBS's consolidated operations, Executive Vice President and General Manager of Mega TV.
"I feel very proud and excited for Donny; he is and will always be, a great asset to SBS," adds Jackie Nosti-Cambo, SBS Forensic Operation Manager & VP/GM Miami & New York Radio Stations.
Donny has been with Spanish Broadcasting System (SBS) since November 2001. Prior to this appointment, he was Sales Manager for WXDJ- El Zol 95.7FM and WRAZ-La Raza 106.3FM in Miami, and Director of Local Sales for WSKQ-Mega 97.9FM and WPAT-Amor 93.1FM in New York. In 2002 he was also overseeing the local sales for WRMA-Romance 106.7FM and WCMQ-Clasica 92.3FM. In 2005 during his tenure as Local Sales Manager for WXDJ-El Zol 95.7FM, the station was ranked as #1 in billing with the highest annual revenue ever achieved by any South Florida radio station.
"We are excited that Donny has earned a well deserved promotion and will be assuming the responsibilities of the newly created Vice President of Sales position. He has a proven track record and a profound knowledge of our business," adds Marko Radlovic, SBS Chief Revenue Officer (Radio Division).
Prior to joining Spanish Broadcasting System (SBS), Hudson worked in sales at HBC for WRTO-98.3FM, WAMR-107.5FM and WQBA-1140AM, and then as General Sales Manager of WRTO-98.3FM. He started his radio career at WSUA-Radio Caracol after graduating from the University of Miami in 1989 with a Degree in Broadcasting. He is a proud Miami native.
Tony Garcia, president of Menda Group Advertising adds, "Donny and I have been working together for more than 20 years now, and aside from being the ultimate professional, he is an incredible person, father and friend. His ability to lead and raw talent to succeed in everything he does, is a testament to his unending dedication to his company, his co-workers and his clients. I am very proud to call Donny my friend, and even more proud to see him achieve this incredible milestone in his professional life."
"I am extremely excited for this opportunity; I will be able to continue to use my experience and relentless drive to grow SBS shares in every market, together with the great team and family that we have at SBS," states Donny Hudson.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates http://www.lamusica.com/, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at http://www.spanishbroadcasting.com/.
SOURCE Spanish Broadcasting System Inc.
Monday, March 14, 2011
Haim Saban, Executive Chairman of Univision said, “On behalf of the Univision Board of Directors, we would like to commend Joe for his tremendous contributions over the past four years. Univision is a better company today due to Joe’s efforts in building a strong leadership team and positioning Univision for long-term success. Univision’s business is strong, and the entire management team remains focused on delivering value to its customers and stakeholders. We wish Joe the best in his future endeavors.”
Mr. Uva said, “My four years as President and CEO of Univision have been extremely exciting and rewarding. I believe our team can be proud of the accomplishments that we achieved during my tenure. Although I will miss working with the many talented professionals at Univision, the team is strong and I have decided the time is right for me to capitalize on other opportunities. I know that Univision will continue its great success as the premier Spanish-language media company in the U.S.”
Univision also announced that it will commence a search process for a new CEO immediately. To ensure a smooth transition, Mr. Saban will assume additional responsibilities in his role as Executive Chairman until a new CEO is appointed.
Mr. Uva’s departure will become effective upon the end of the current term of his employment contract, April 2, 2011.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the premier media company serving the U.S. Hispanic community. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, which includes Univision.com, the leading Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings; and TuTv, U.S. outlet for pay television channels of Mexico-based Grupo Televisa. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit http://www.univision.net/.
Friday, March 11, 2011
This is the strategy designed by Mark Lopez, the head of Google’s U.S. Hispanic unit, who from his new offices in Miami is trying to significantly increase the amount of advertising directed toward U.S. digital media in Spanish.
“Of the Hispanic media’s $4 billion in income from advertising, barely 3 percent is going to digital media. In the coming years, there will be accelerated growth,” Lopez told Efe.
Lopez, who was the chief operations officer at Terra Networks USA before joining Google, is the person in charge of putting into practice a new strategy based “on an imaginative and creative view.”
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Wednesday, March 9, 2011
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Fifty million people. One trillion dollars in buying power. Ad spending up 164% since 2001 to $3.88 billion. Hundreds of Spanish-language TV stations across the U.S.
Those eye-catching numbers represent the immense, and largely untapped, scale and wealth of the Hispanic-American media market. Put into greater perspective, if Hispanic-Americans comprised their own country, it would be the fifth-largest, by population, in the European Union. And this demographic is growing -- rapidly.
Despite these figures, one component is still missing in the media industry's quest for greater diversity: Hispanic leadership in the executive suite at media companies.
As a Hispanic-American executive, who also happens to be female, I have seen first-hand the immense growth and impact diversity is having on the American economy and culture. Media executives, marketers, communicators, lawmakers and all of America are hurtling into an era where the business and marketing of diversity -- particularly the Hispanic-American market -- will be at the forefront of the American conscience.
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Monday, March 7, 2011
Operator Boosts Hispanic VOD and Online Video Content Available to Subscribers
In a bid to win more Hispanic subscribers, Comcast has tripled the amount of Spanish-language video on demand in recent months and now offers more than 500 movies and shows online for Latino audiences.
The Philadelphia-based operator's expanded bouquet of Spanish-language content is available to subscribers to its Hispanic programming tiers, which offer more than 50 networks. Comcast's standalone MultiLatino packages start at $16.95 per month and may be added to any video subscription plan.
"It's the culmination of the commitment we've made to Hispanic customers," Marcien Jenckes, senior vice president and general manager of video services for Comcast, said. "I like our [Spanish-language] packages as much as or better than anyone in the industry -- and we're differentiated from satellite by being able to deliver on-demand content.
"Sofia Vergara in an ad for Comcast Xfinity TV in SpanishThe Hispanic On Demand service now offers almost 700 video choices, with new content from broadcasting partners including Univision, Galavisión, TeleFutura, Telemundo and mun2. Comcast also is offering more movies in Spanish the same day as DVD, according to Jenckes.
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